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Paramus Plastic Surgeon Creates New Platform For Cosmetic Consultations

Dr. Gary Breslow
Dr. Gary Breslow Photo Credit: Submitted

PARAMUS, N.J. -- If Gary Breslow, M.D. has his way, his new online cosmetic consultation platform, Zwivel , will do for cosmetic medicine what Expedia has done for travel and Uber has done for finding a ride.

The free platform which the Paramus-based doctor launched in 2015, was created as a modern-day remedy for the inefficient process of cosmetic consultations. "On average more than six out of 10 patients who go in for a consultation for a cosmetic procedure with a cosmetic doctor never have a procedure with that doctor," he explained.

"The reality is that 90 percent of all cosmetic patients are women, most of whom have jobs, or children, or both, and they simply do not have time to go around from doctor to doctor to find out which procedure and which doctor is the right one for them."

Through, patients can search for and select from multiple cosmetic doctors and start their consultation with the selected physicians from their computer or smartphone, without ever leaving their home.

Patients can indicate their concerns, procedures of interest, budget, and timeframe, and even record a video telling the doctors all about them and what they want. The selected doctors can then reply with their opinions, estimated fees, and their own recorded video.

"So if a the patient then chooses to move forward with a full, in-office consultation with any of these doctors, they can engage with the doctor in a convenient, efficient and uniquely interactive way, ensuring they are ready for the procedure, thereby saving both themselves and the cosmetic doctors valuable time," explained Dr. Breslow. "The entire process is completely private and secure, HIPAA-compliant, and one-to-one between each patient and each doctor."

And yes, men can use it too. Patients are prompted to select male or female at the beginning of the consultation process.

In fact, "Team Zwivel," as Dr. Breslow calls his team, was recently awarded Plastic Surgery Practice’s 2015 Entrepreneur of the Year.

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