HACKENSACK, N.J. — Melissa Koronakis of Washington Township recently was appointed director of marketing and business development at The Shops at Riverside in Hackensack by Simon, a global leader in retail real estate.
She is joining Simon and The Shops at Riverside team after serving as marketing manager for Garden State Plaza, where she was responsible for developing and promoting programs that featured high-end fashion and luxury brands.
In her new role, Koronakis will utilize her 10-plus years of marketing experience to position and promote The Shops at Riverside as it undergoes a transformative redevelopment.
“I am excited to return to The Shops at Riverside, the place where I started my career, to assume the role of director of marketing and business development,” Koronakis said.
The shops will offer a complete luxury shopping, dining and entertainment experience, further establishing the landmark property as the preeminent retail hub in Bergen County.
“With the existing dining and luxury brands already here and more to come in the future, the center offers great marketing opportunities," she said, "and I look forward to making a positive contribution and building on the success the team has already achieved.”
Koronakis' day-to-day responsibilities will include managing communication initiatives and overseeing advertising, sales, marketing programs and public relations for the center.
Koronakis also has held a marketing and promotions position for the magazine division of North Jersey Media Group and was public relations manager for Bloomingdale’s at The Shops at Riverside.