RIVER EDGE, N.J. — The ceremonial burrito has been at California Tortilla in River Edge.
The first 20 people to show up to the Main Street eatery Wednesday received free burritos for one year.
California Tortilla recently celebrated its 20th anniversary as a franchise.
"We want all of our customers to feel like family," said CalTor North Jersey owner Paul Sanford, who's been holding weekly promotional events such as Monday Night Burrito Wheel at the Montvale location since January 2015.
Click here to sign up for Daily Voice's free daily emails and news alerts.
