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Lamborghini Dealership Revs Up New Paramus Location

Paramus Police Chief Kenneth Ehrenberg, Mayor Richard LaBarbiera and Deputy Police Chief Robert Guidetti admire a Lamborghini Aventador LP 700-4 Roadster hard-top convertible.
Paramus Police Chief Kenneth Ehrenberg, Mayor Richard LaBarbiera and Deputy Police Chief Robert Guidetti admire a Lamborghini Aventador LP 700-4 Roadster hard-top convertible. Photo Credit: Cecilia Levine
Guests at the Oct. 22 Lamborghini Paramus Grand Opening pose with what they hope will be their new ride.
Guests at the Oct. 22 Lamborghini Paramus Grand Opening pose with what they hope will be their new ride. Photo Credit: Cecilia Levine
Vrrrooom! This sleek Lamborghini greeted grand opening guests.
Vrrrooom! This sleek Lamborghini greeted grand opening guests. Photo Credit: Cecilia Levine

PARAMUS, N.J. — Race car drivers, borough officials and East Coast millionaires came in suits and ties for the grand opening of Lamborghini's new Paramus facility on Oct. 22.

The Route 17 location has glass windows, a new roof, granite desks, flat-screen televisions, a three-car service deck, a simulation driving center -- and, of course, lots of luxury sports cars.

Owned by Prestige Motors, the dealership will local Lamborghini owners the drive to New York or South Jersey for services as basic as an oil change, General Manager Joe Collado said.

"Prestige as a company is the right company to be together with Lamborghini because they've been in business for a long time, and they're all about service," Collado said.

Prestige Motors owns other luxury car companies, such as Mercedes Benz, BMW, Jaguar, Land Rover — located next door.

"For this kind of product and customer," Collado said, "service is primordial."

The Italian-manufactured vehicles have made history as some of the fastest in the industry and might be best-knownw for their horizontally opening doors.

In addition to local service, Collado hopes the new location will open a door for people looking to get into racing.

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