VALHALLA, N.Y. -- They say that necessity is the mother of invention and, just as eventoozi was created to be the one tool nonprofits need to plan better fundraisers, so, too, has the traditional ad journal evolved.
For nonprofit organizations hosting a major fundraising event, such as a gala, selling “journal ads” is an important piece of the fundraising plan, and provides a vehicle for sponsor recognition. However, producing a print journal can be a labor-intensive task, requiring trafficking orders, designing ads, proofing copy and adhering to tight print deadlines. Amid this process, Event Journal strives to provide a better way.
While working as a volunteer event chair for a local organization 14 years ago, Karen Perry-Weinstat had an 'aha' moment. During the planning period, she was invited to a gala at the Waldorf Astoria where she was seated upstairs in the gallery. At the end of the night, she had a bird’s eye view of all the paper journals littering the floor. It was then that she decided to find a more effective way for nonprofits to recognize sponsors – through a greener, more efficient, interactive digital platform. And so her company Event Journal was born.
While traditional print journals reach a finite audience for a finite period of time, Long Island-based Event Journal Inc. has harnessed the web to ensure no fundraising dollars are left on the table. By posting the e-journal online, the number of potential readers skyrockets, reaching viewers beyond event guests. In fact, according to Google analytics, the typical online e-journal reaches a 5-10 times greater audience than guests at the event.
Additionally, print journals suffer from rigid timetables. Ad space must be purchased weeks in advance of an event, eliminating the chance of enticing a last-minute donor. With digital journals, sponsors can be added in real-time right up until the date of the event.
Event Journal ads are full color and appear online and at the event as a presentation. Online ads can be clicked on to navigate to sponsor websites and ads are indexed for internet searches. Event Journal handles all ad production to allow fundraisers to focus on more pressing pre-event responsibilities.
When planning your next event, visit eventoozi to help ensure it's a success. Through eventoozi, planners can connect with vendors and other organizations, select conflict-free dates as well as source available venues, caterers, entertainment professionals, and other service providers. To learn more about eventoozi and get started planning your fundraiser, click here .
To learn more about how to digitalize your next event journal, click here.